Caveman Style

P.U.R.T.:
The new answer for escapists

Post Urban Rehabilitation Therapy (P.U.R.T.) is set to change the face of escapism as the evolutionarily regressive treatment takes man back to his natural roots - caveman style!

The vast increase in regressive approaches and therapies as a means to correct recent and harmful progression is fast becoming a popular vision for the future, not just within the Philosoply Treatment industry, it has also been adopted by urban planners and town councils.

Since ins introduction, P.U.R.T. has overwhelmed its competition pushing the previously popular "Thinkabout" into the numper two slot. The popularity of the "Thinkabout" has been diminishing in recent years and the developers of P.U.R.T. have answered teh call of people disillusioned by the stresses of modern society. Much like the "Thinkabout" P.U.R.T. has its basis in the instinctive natures of society. The Philosophy Treatment industry, however, is now looking beyond oral cultures such as Aboriginal society (afterall, the name Thinkabout was derived from the Walkabout) for answers, now probing the deapths of early homo sapiens philosophy and finding answers in caveman society.

P.U.R.T. is designed to remove one from the afflictions caused by modern society, its politics, pressures, and the drive for materialistic possession and return him, for the duration of the therapy, to the environment of the cave. Here the experience is that of our ancestors - just the need for necessity. Shelter, protection, basic food and water are the pleasures. The Pressures of materialism are replaced by the pleasures of necessity.

The recently noted popularity of the treatment has caused the costs to skyrocket and, despite the expense, the result is a philosophical overhaul and a mental renaissance. The paradox is that financially and mentally it is necessary to die a little to dispose of ones central philosophies build up on the foundations of a modern society ruled by money and capitalist economic policy and adopt a philosophy of necessity rather than greed. The irony is that by relinquishing such finances, in order to pay for P.U.R.T., the healing is in itself the cost. The man behind P.U.R.T., afflicted by the stresses caused by his new found wealth, was himself receiving treatment, and was thus unavailable for comment.
Tommy Plummer for C-LAB